The Dark Psychology Behind Glow-Up Culture’s Gaslighting

In today’s society, the concept of the “glow-up” has become deeply ingrained in the fabric of our lives. It’s a phrase often used to describe a dramatic transformation in one’s appearance, typically resulting from a series of beauty treatments, fashion choices, or lifestyle changes. However, what many may not realize is that there’s a dark side to this seemingly innocent trend—the manipulation and gaslighting that can occur in the pursuit of the perfect glow-up.

Gaslighting, as defined by psychologist Paul Ekman, is a form of psychological manipulation that involves discrediting a victim’s perceptions and memories. In the context of glow-up culture, this manipulation can take several forms, often leaving individuals feeling confused, insecure, and ultimately, dependent on others for their self-worth.

The Dark Psychology Behind Glow-Up Culture’s Gaslighting

One of the primary ways gaslighting manifests in glow-up culture is through the constant pressure to conform to unrealistic beauty standards. Social media platforms, with their curated and airbrushed images, have created an atmosphere where perfection is the ultimate goal. However, this pursuit of perfection can be incredibly damaging, as it leads to a constant comparison with others and a disregard for one’s own natural beauty.

Influencers and celebrities often perpetuate these unrealistic standards by showcasing their own glow-up journeys, making it seem as though their transformation is attainable for everyone. However, the reality is that these transformations are often the result of a combination of surgery, makeup, and editing, which are not always disclosed to the audience. This creates a false narrative that can leave individuals feeling inadequate and convinced that they must also undergo extreme measures to achieve a similar glow-up.

Another aspect of gaslighting in glow-up culture is the use of “fear of missing out” (FOMO) to manipulate individuals into participating in beauty treatments and buying expensive products. Influencers and brands often create a sense of urgency, suggesting that if someone doesn’t keep up with the latest trends, they will be left behind. This manipulation can lead to individuals making impulsive decisions, spending large amounts of money, and even risking their health in the process.

Furthermore, the constant pressure to maintain a certain appearance can lead to a toxic cycle of self-doubt and insecurity. As individuals strive to meet the unrealistic standards set by others, they may start to question their own worth and value. This can result in a loss of confidence and self-esteem, as well as a dependence on external validation to feel good about oneself.

To combat the dark psychology behind glow-up culture’s gaslighting, it’s essential to cultivate a healthier perspective on beauty and self-worth. This involves:

1. Recognizing the unrealistic standards set by social media and celebrities and not allowing them to dictate one’s self-worth.

2. Embracing one’s natural beauty and celebrating individuality.

3. Seeking out positive influences and mentors who promote self-love and self-acceptance.

4. Practicing self-care and prioritizing mental and physical well-being over the pursuit of a perfect glow-up.

In conclusion, while the glow-up culture may seem like an innocent trend, it’s important to be aware of the dark psychology that can come with it. By recognizing the signs of gaslighting and taking steps to cultivate a healthier perspective on beauty and self-worth, individuals can break free from the manipulative tactics that can lead to emotional and psychological distress.