In recent years, the fashion industry has made significant strides towards size inclusivity, with more brands embracing larger models and promoting body diversity. However, despite these advancements, many size inclusive brands continue to use anorexic fit models. This raises the question: why do these brands still rely on such unrealistic representations of beauty?
1. The influence of traditional beauty standards
For decades, the fashion industry has been dominated by thin, anorexic models, who embody the traditional beauty standards that have been ingrained in society. These unrealistic standards have perpetuated the idea that thinness is the epitome of beauty, and this has had a profound impact on how we view ourselves and others.
Size inclusive brands may feel pressure to adhere to these traditional beauty standards to maintain their market position and appeal to the broader audience that expects to see these types of models in fashion campaigns. By using anorexic fit models, these brands may believe they are catering to the expectations of their target market.
2. The perception of luxury and exclusivity
Anorexic fit models have long been associated with luxury and exclusivity in the fashion world. The association between thinness and high-end fashion has been deeply rooted in consumer perception, and brands may use this connection to reinforce their image as upscale and sophisticated.
Size inclusive brands may be concerned that deviating from the traditional use of anorexic fit models could dilute their brand’s perceived luxury and exclusivity. As a result, they may continue to use these models to maintain their market position and attract consumers who are accustomed to seeing this type of representation.
3. The challenge of finding diverse fit models
Finding diverse fit models who can represent a wide range of body types can be challenging for brands. Size inclusive brands may struggle to find models who are both representative of their target audience and have the physical attributes required to fit clothing accurately.
While the fashion industry has made progress in diversifying models, the availability of fit models who are plus-size, curvy, or have disabilities is still limited. As a result, size inclusive brands may be forced to use anorexic fit models as a temporary solution until a more diverse pool of models becomes available.
4. The lack of awareness about the impact of unrealistic beauty standards
Many size inclusive brands may not fully understand the negative consequences of using anorexic fit models. They may not be aware that these models can perpetuate harmful stereotypes and contribute to body dissatisfaction among consumers.
Education and awareness are crucial in addressing this issue. As more brands become informed about the impact of unrealistic beauty standards, they may be more inclined to take a stand and commit to using a diverse range of models that represent their customers.
In conclusion, the continued use of anorexic fit models by size inclusive brands can be attributed to various factors, including traditional beauty standards, the perception of luxury and exclusivity, challenges in finding diverse fit models, and the lack of awareness about the impact of unrealistic beauty standards. To promote true size inclusivity, it is essential for brands to recognize these factors and take proactive steps to embrace a diverse range of models that reflect the diverse body types of their customers.