In the world of lingerie advertising, inclusivity has become a buzzword, with brands increasingly focusing on showcasing diverse body types. However, despite this growing trend, many inclusive lingerie ads still resort to the age-old practice of Photoshopping out stretch marks. This raises the question: why is it still happening?
1. Misconceptions about beauty standards
One of the primary reasons for the persistence of Photoshopped stretch marks in inclusive lingerie ads is the deeply ingrained societal beauty standards. For years, the media has portrayed an unrealistic, unattainable ideal of beauty, leaving many to believe that imperfections like stretch marks are undesirable. As a result, even inclusive brands may feel pressured to adhere to these outdated standards, inadvertently perpetuating the Photoshop trend.
2. Fear of consumer backlash
Another factor contributing to the use of Photoshopped stretch marks in inclusive lingerie ads is the fear of consumer backlash. While many consumers appreciate and support inclusivity, there is still a segment of the market that may view the presence of stretch marks as a sign of imperfection or a lack of quality. By Photoshopping out these marks, brands may believe they are mitigating potential negative reactions and ensuring their products appeal to a broader audience.
3. Lack of representation in the industry
The lingerie industry is often criticized for its lack of diversity in terms of body representation. With few models who embody diverse body types and real-life body features, it can be challenging for brands to find suitable candidates for their inclusive campaigns. As a result, the use of Photoshopped models becomes a fallback option, despite the fact that it sends mixed messages about the true nature of inclusivity.
4. Perception of luxury
Lingerie is often associated with luxury and elegance, and this perception can influence the way brands present their products. By Photoshopping out stretch marks, brands may be trying to maintain a sense of sophistication and high-end appeal, even if it means compromising on authenticity.
5. Marketing strategies
In some cases, the use of Photoshopped stretch marks in inclusive lingerie ads may be a strategic marketing move. By highlighting the brand’s commitment to inclusivity while still presenting a polished, perfect image, brands may believe they are striking a balance that appeals to both the inclusivity-conscious consumer and those who prefer a more traditional approach.
Despite these reasons, it is crucial for the lingerie industry to embrace authenticity and move beyond Photoshopped images. By celebrating real-life body features, including stretch marks, brands can send a powerful message about the beauty of diversity and the importance of self-acceptance. As consumers become more aware of the unrealistic standards perpetuated by the media, they will likely appreciate and support brands that take a stand for authenticity in their advertising.